Our Building to Tokyo campaign with ParalympicsGB won the Best Employee Engagement Award at the European Sponsorship Association Awards.
Colleagues from our Brand Marketing and Communications team attended the ceremony at The Brewery in London, which saw them honoured for our Building to Tokyo campaign.
Our Building to Tokyo campaign was designed to help bring our inclusion commitment to life in a fun and engaging way colleagues across the business could all get behind. The campaign used various channels and tools to engage employees and to bring inclusion to life in compelling and exciting way.
These included activities such as athlete-led webinars, podcasts, events, virtual challenges, competitions, and videos, all with inclusion and employee engagement at their core. Find out more here.
Lisa Losardo, Communications Manager, Sir Robert McAlpine, picked up the award and commented:
We are thrilled to have been awarded ‘Best Employee Engagement’ for our Building to Tokyo campaign. It was a particularly challenging time engaging employees during the pandemic so we came up with fresh new ideas that those at home could still enjoy. It’s been a wonderful team effort, thank you to everyone that has contributed and got involved.
Phil Catt, Commercial Manager, British Paralympic Association added:
“We are so proud that our partnership with Sir Robert McAlpine has been recognised by this prestigious award and it is a testament to the strong bonds we’ve built together between both organisations, based on shared values and big ambitions to lead the way on inclusion. On behalf of the British Paralympic Association, we would like to say a huge thank you to the European Sponsorship Association, the awards judges, and everyone at Sir Robert McAlpine. We are excited for what’s to come in the years ahead as we begin our journey together towards the Paris 2024 Paralympic Games!”
As part of the campaign, we were privileged to work with some of the amazing athletes who competed in Tokyo and we are proud to be sponsoring the team up to Paris 2024.